Multichannel retailing is a huge hit among successful online retailers today and that’s not a surprise. This type of retailing includes sales to clients through different channels like physical stores, offline outlets, and various online channels including social media, online marketplaces, eCommerce sites, etc. Thanks to multichannel retailing, business owners can reach potential customers in different places because consumers are not always using the same places to find products and/or services that they want to purchase. So, how can one create multichannel strategies that can improve their business?
If you want to take care of a multichannel strategy, you must think about pricing. The fact that you will promote your offer on different channels, gives you an opportunity to make experiments with prices. For instance, you can offer lower prices on specific marketplaces in case these marketplaces ask for lower fees. Remember that these differences between prices should not be drastic.
Another thing that you should consider while creating an effective strategy for multichannel selling is the creation of a connection between physical stores and online stores. Of course, this is important if you are running both types of stores. The good news is that there are inventory management systems that can help you organize these things without any hassles. You should find a way to manage inventory on multiple channels with the help of an eCommerce platform like Shopify for example. These platforms have everything you need to manage your offline and online business.
From time to time, businesses can experience cross-channel sales spikes. When something like this happens, you have to be prepared well. One of the best ways to do this is to make a combination of an inventory management system and order management system features. With their help, you can analyze sales data and determine which channel is the most successful one at the moment.
Promotional activities should be part of your multichannel strategy too. Selling things on different channels is different than the tactics we’ve used before. For example, in the past, we had to attract social media users to our websites in order to sell things. Today, you can sell your items directly on social media sites like Facebook, Instagram or Pinterest. If you want to do this, you will have to integrate your store with these platforms and once again, eCommerce platforms like Shopify can be quite helpful in situations like this.
· Reliable eCommerce platforms to Support your multichannel strategies
It turns out that it’s not very difficult to develop multichannel strategies, but the realization of these strategies can be tricky if you are doing in the wrong way. There are many things that make multichannel selling useful – better customer understanding, increased number of engagement places, improved convenience, better reach and more. By creating a multichannel strategy and using the best eCommerce platform for its realization, you should be able to maximize the effects of these activities.
We will start this list of reliable eCommerce platforms that you can use for this purpose with Wix. Let’s be clear, Wix is not a platform that was designed exclusively for eCommerce users. This is a website builder that has eCommerce functions too. This builder relies on the simple drag & drop system which makes it easy even for complete beginners to create attractive websites. Wix has a few different plans that come at quite reasonable prices. With the help of third-party widgets, you can improve the functionality of your website. Remember that this solution comes with an SSL certification.
There are many things that make WooCommerce special and one of them is the fact that it works only through WordPress-based websites. In other words, you must create a WP-powered site to use this platform. Otherwise, this is a completely free plugin that can be installed in a matter of seconds. It will turn your regular website into an eCommerce site. Don’t forget that WooCommerce doesn’t have an SSL certificate, but you can install one with the help of Let’s Encrypt. With this solution, you can run a blog, but only via WordPress. It’s also good to know that this is a self-hosted solution.
According to many eCommerce experts, Shopify is one of the best solutions that you can use in your multichannel strategy. This is a fully-hosted solution that uses cloud technology. It’s currently used by thousands of online stores around the world. Of course, the best thing about Shopify is the chance to get smooth integration with many other popular platforms (sales channels). These platforms include Facebook, Pinterest, Instagram, Amazon, eBay, etc. Shopify has every feature that a modern online seller needs. If you think that something is missing you can always use their special Shopify App Store where you can find third-party apps designed for different eCommerce functionalities.
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Every business is dependent on having the right strategies for every different area of the business in order for it to really succeed, and if you