Do you know that multichannel selling is all about? Multichannel selling is a specific business model in which merchants are trying to reach potential customers in more than one way. Thanks to the internet, there are many different channels out there, but it seems that some of them are much more valuable than others. Thanks to eCommerce platforms, multichannel eCommerce is simpler than ever. So, all you have to do is to find a reliable platform and use it to get more buyers. Here’s how you can do this.
The best sales channels to use in your multichannel eCommerce strategy
As previously mentioned, there are a few different channels that can help you boost your sales. To be more precise, there are three of them that stand out and it would be very smart to try to include them in your strategy.
First and foremost, we have online marketplaces. If you conduct some research about the behavior of online buyers, you will notice that the vast majority of these buyers are starting their shopping journeys on eBay or Amazon. This is especially true when it comes to buyers from the United States, Canada, Australia, and the United Kingdom. For experienced retailers, this fact is nothing new because they know that eBay and Amazon are the most used online marketplaces for many years now. As a matter of fact, many people have started buying things online thanks to these sites. With a good eCommerce platform, you can integrate your existing online store with your Amazon account and automate your sales from one place.
Next, on the list, we have social media platforms. They are an excellent place for those who have just opened their online stores. It’s very difficult to find customers on your own website in the first few months, but, getting the attention of social media users is easier. Create a Facebook page and start sharing your offer. Once again, you can integrate your store with Facebook, Instagram, Pinterest, and other popular social media platforms. Lastly, we have comparison shopping engines like Shopzilla, Google Shopping and Nextag. These are all paid options, but there are also a few free ones that can help you.
There are many benefits of selling on different digital channels. Thanks to good eCommerce platforms, you should be able to simplify the process of selling things on multiple channels.
Top eCommerce Platforms
If you are like most online store owners, then you probably want to boost your sales. One of the easiest ways to do this is to use platforms with multichannel eCommerce capabilities. In other words, you don’t have to focus on a single online market because after all, not all people are using the same sites and platforms to purchase goods online. So, a list of top eCommerce platforms Multichannel eCommerce solutions should be able to help you improve your business results.
First of all, we have Shopify. This is a very popular eCommerce platform known for many things including its multichannel sales solutions. This platform is upgraded and updated all the time and from time to time, the developers are adding new sales channels. What’s interesting is that more than half of Shopify users are offering and selling their products on two or more channels.
With Shopify, you can expect smooth multichannel integration with platforms like Amazon for example. While a process like this might sound daunting, the truth is that you need to click a few buttons and your online store will be synced with your Amazon store. Even if you are not an expert in this field, you will finish this task smoothly.
Here’s another great example of multichannel eCommerce platform. It’s quite popular among midsize and enterprise-level users. Magento is known as a very flexible and customizable platform, but you have to possess a certain level of coding knowledge in order to unleash the power of this platform. Rakuten, Amazon, eBay, Etsy, Facebook – these are some of the places where you can start selling with the help of Magento. Don’t forget that you will manage all the operations from one dashboard.
WooCommerce is not like the rest of the suggestions found on this list because it doesn’t act as a standalone platform. Basically, WooCommerce is a plugin that users can use only on WordPress. Simply put, you need a WP-powered site to use WooCommerce. On the other hand, we are talking about a completely free solution. WooCommerce is the best option for those who are looking for a way to create and manage an online store that can be integrated with Amazon. It’s very easy to sync these two and in this way, you can reach thousands of new potential customers.
PrestaShop, BigCommerce, and Volusion are a few other interesting options for multichannel selling.
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