Build a multi-channel retailing strategy to improve your business in Canada

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Every business is dependent on having the right strategies for every different area of the business in order for it to really succeed, and if you are the business owner, then the responsibility of choosing those strategies falls on you. When it comes to marketing strategies there are definitely more than you can even imagine, and while some of them don’t really cut it, others have proven to be the key factor for success. One of the best things that you can do for your business in Canada is build a multi-channel retailing strategy, and there are a few things that you can do for that and if you want to find out what they are just keep reading.

Choose the channels you use based on profitability

Even though this may sound like something that is pretty obvious, you would be surprised how many people don’t really execute this in the right way. Obviously, you always want to start with your Shopify ecommerce website as the first, and main, channel, and then you want to start adding one channel at a time. When choosing the channel consider whether it is a good idea for your niche, your industry, your specific products and, of course, the cost of running the channel. There will always be certain fees that you have to pay, so you need to make sure you calculate profitability forecasts and include those expenses.

Keep your customer service perfect

There is nothing that can hurt your brand as much as poor customer service can, and one of the most difficult things about multi channel ecommerce retail is making sure that your customer service remains on the same level. Every different channel that you choose to use will have different ways of running things that different rules, and that means that you customers may experience a difference in the service. However, if a problem does ever come up, you need to make sure that you have a customer care team in place that will be ready to take action immediately, regardless of the channel in question. Customer service is definitely an area which can cost you more and more money as your business grows, however if there is one area where you should go over budget if you have to, then it is this one.

Inventory management is key

Selling on multiple channels is a strategy that can be extremely demanding, and apart from customer care issues, another serious issues is inventory. Keeping an eye on your entire inventory over multiple channels can be extremely challenging, but nevertheless inventory management is key. Thankfully, there are now a ton of different tools that will help you do that, and if you have a Shopify ecommerce, then you already have an inventory management system built into the platform. This will help you get real time reports of what is happening with your inventory, which products are missing and which are not selling, which are your bestsellers and so on. Another really great feature of the Shopify inventory management that your business in Canada will really benefit from is the ability for you to automate your processes. This means that you can set the system up so that it automatically sends an order for more stock once the systems notices that you are running low. This will make it really easy for you to make sure that you have enough stock to go around for all of your channels, and you can also use your mobile device to get real time updates, which means that you can be in the know on the go!

Best Ecommerce Software

·  Which multichannel ecommerce platform should you try?

The search for the right ecommerce platform seems to still be the most challenging part of running a business for a lot of business owners, and when there is so much choice and so many different options, no one can blame them. Every single platform out there has different claims and different tools that it can offer, so it can be hard to know which one will suit your ecommerce business the best. Today we are going to take a look at some of the best platforms multichannel ecommerce that are available in Canada, so keep reading to find out more about them.

Shopify

It is impossible for us to ever complete a list of the best platforms without mentioning Shopify, so we decided to start this article with it. This is actually a Canadian solution that has been at the top of the world of ecommerce for years now, and it is still going strong. The first thing that attracts people to Shopify is how extremely easy it is to use. The interface was built with beginners in mind, and the creators kept everything really easy and simple with a drag and drop interface. This is also a solution that was specifically made for small businesses, but thanks to the improvements that were made, and the Shopify Plus solution, even larger businesses can benefit from it now. It is also a great solution if you are interested in selling on multiple channels because it offers integrations with some of the best, like Facebook and Amazon. The pricing is separated into different plans, which means that you will be able to choose the one that suits your business and budget the best.

Magento

This is another excellent multichannel ecommerce platform, especially for businesses that are medium sized and larger. It differs quite a bit from Shopify, but probably their biggest difference is the fact that Magento is a self-hosted solution. And while this makes it a bit more time consuming and difficult to handle, it also makes it a lot more customizable as well, which means that you will be able to focus on branding a lot more. It may also cost you a lot more to run, but the price definitely brings a lot of perks. But, even with a larger price tag, Magento will allow you to integrate with some of the best platforms and online marketplaces, like eBay, Amazon, Rakuten, Facebook and more and all you need in order to run these integrations is an extension called M2E, which you can easily find in the Magento app store.

PrestaShop

This next solution is a little bit less known when compared to the other two on the list, but we can easily say that it is an incredible option to look into for your business in Canada. This is an open-source platform, like Magento, and it is mostly known for being incredibly robust and having a ton of different opportunities for customization that you can take advantage of. The best integration that you will be able to get with PrestaShop, which will help you expand the channels that you are selling on, is Amazon. This is an incredibly useful integarion, which is why most of the solutions offer it, however you need to know that PrestaShop will need a plug in for Amazon which will set you back a whopping $119. However, we believe that this prices is definitely worth it because once everything is set up you will be able to automatically migrate all of your products to Amazon, which is great.

· Final Thoughts

The multi-channel ecommerce retail strategy can be a complicated one to figure out, but even these few simple tips will be enough to get you on the right track. We hope that you liked reading this article and that it will come in useful for your business in Canada.

Finally, we listed above three multichannel ecommerce solutions, and all of them will allow you to expand your business to other channels easily. Now it is up to you to decide which one is the right one for your business in Canada and how much work and money you want to put in, but thanks to this article you now have a good direction to go in, and we hope you find that helpful.

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